« The rise, fall, rise and fall of Chrysler | Main | Crude Oil Futures Rise Above $63 a Barrel »

Nice doggy! (Or: What's in a name?)

Maybe it's that no one in my extended family works for Chrysler or that until Monday's announcement that it had purchased a controlling stake in the automaker, I'd never even heard of Cerberus Capital Management, writes Detroit Free Press columnist Brian Dickerson.But my first reaction -- before I stopped to consider the impact on Michigan's economy or the U.S. auto industry or Chrysler workers -- was to wonder why a company with $60 billion would name itself after a three-headed monster, he writes.

Posted by   at 11:07 AM to Analysis | Permalink

Comments

Post a comment

Please be civil. Vicious comments, personal attacks and profanity won't be published.

Name:

Email Address:

URL:
Remember Me? YesNo

Comments: (you may use HTML tags for style)