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Another Spin for ‘Buy American’

General Motors has clearly been hurt by consumers who simply refuse to buy an American brand of vehicle. But the automaker has decided to use its heritage as a competitive advantage rather than a weakness, since it is one adjective that competitors like Toyota and Honda cannot use, according to the New York Times.

“Buy American” has always been an undercurrent in G.M.’s advertising, but the theme has been showing up more forcefully of late. This spring General Motors has run three marketing campaigns centered on its American roots.

Posted by   at 2:42 PM to Companies , GM | Permalink

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