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Dealers finally feel heard at Chrysler

Chrysler dealers have a new outlook about their business, an emotion many say they haven't faced in decades, according to USA Today: optimism.

With new leadership in place — including Jim Press, a former top Toyota executive — struggling Chrysler is set to make a rapid recovery, dealers say.

They're even embracing the idea that Chrysler has to reduce its number of dealers and offer fewer models, moves that in the past would have been expected to stir up controversy.

Posted by Peter C. T. Elsworth  at 11:09 AM to Chrysler | Permalink

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