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Nationwide Signs 7-Year Deal With NASCAR

Nationwide Insurance has signed a seven-year deal to become the title sponsor of NASCAR's No. 2 series beginning in 2008. Nationwide replaces Anheuser-Busch, which has sponsored the second-tier Busch Series for 26 seasons, according to the Associated Press.

The series will be called the NASCAR Nationwide Series.

NASCAR chairman Brian France, who made the announcement Wednesday, said the decision to go with Nationwide came after "a very thorough process of trying to find the right partner, adding up what we think is important for the series and all the things that you would expect us to be thinking about. We know this is going to propel the series even further."

Posted by Peter C. T. Elsworth  at 11:16 AM to Racing | Permalink

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