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November 16, 2007

California Dreaming, Tinted Green

THE annual auto show here, which opened to the public on Friday, is usually a laid-back, colorful affair with an emphasis on the sports cars and convertibles that suit the Southern California lifestyle.

But this year, the accent is on sustainable mobility and the only color that matters is green, according to the New York Times.

If the show is shorter on actual new models than many in the industry had expected, it is long on talk about future models that would be powered by alternative fuels, hybrid drivetrains or both. The boast that most automakers seem to be making to their competitors is, “My green is greener than your green.”

Posted by Peter C. T. Elsworth  at 1:32 PM to Alternative fuels , Environment , Shows | Permalink

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