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For Chrysler, redoing brands just a start

Forget about dropping or radically redefining brands. Chrysler LLC needs to focus on patching the holes in its model line, sharpening the definition of its Chrysler, Dodge and Jeep brands and developing first-rate vehicles to cure what ails it, according to the Detroit Free Press's Mark Phelan.

"It can be done," said Jim Hall, managing director of 2953 Analytics, a Birmingham-based industry analysis firm. "Chrysler can become a premium brand, Dodge could appeal to younger buyers, and Jeep could be the tough, off-road brand."

Posted by Peter C. T. Elsworth  at 10:25 AM to Chrysler , commentary | Permalink

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