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Chrysler aims to trim rentals

Already bracing for a slowing U.S. market, Chrysler LLC wants to reduce sales of vehicles to government and commercial buyers, such as rental-car companies, by perhaps as many as 200,000 autos this year, according to the Detroit Free Press.

The newly private automaker is undergoing dramatic changes -- from slashing as many as 25,000 jobs to cutting nameplates -- and the change in its sales strategy is part of Chrysler's efforts to make it a retail-based company that relies on what Chrysler President Jim Press calls a "pull-driven system."

Posted by Peter C. T. Elsworth  at 10:04 AM to Chrysler | Permalink

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