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March 31, 2008
Hershey Company has debuted a series of collectible candy bars honoring racing legend Dale Earnhardt and given fans the opportunity to personally join a permanent tribute to “The Intimidator” while raising funds for the Dale Earnhardt Foundation.
By logging on to www.hersheys.com/dale, fans can upload a photo for inclusion in a picture mosaic – a replica of which will be unveiled on April 29, during Dale Earnhardt Day in Mooresville, N.C. Already, nearly 1,000 fans have posted their name, photo and/or message to the site. Fans also can make a donation to The Dale Earnhardt Foundation.
Dale Earnhardt fans have been joined by actress Carmen Electra and Dale Earnhardt Inc. drivers Mark Martin and Martin Truex Jr., who recently posted their images and messages to the site
Available in four varieties, including two Hershey’s Milk Chocolate Bar designs, one Hershey’s Milk Chocolate with Almonds Bar design and one Kit Kat Wafer Bar design, the specially moulded Collector Edition Dale Earnhardt bars feature a distinctive on-bar design.
The designs include three individual portraits spanning Earnhardt’s distinguished career and one image of the Richard Childress Racing #3 GM Goodwrench car that is most synonymous with Earnhardt’s nickname, “The Intimidator.”
The Dale Earnhardt Foundation sponsors charitable programs that focus on education, children and environment/wildlife preservation.
For more information, go to: www.thedaleearnhardtfoundation.org.
Posted by Peter C. T. Elsworth 
at 3:17 PM to Racing
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