DETROIT -- Chrysler is looking at selling its Dodge Viper business after some third parties approached the company looking to take on the low-volume, high-performance sports car brand, according to USA Today.

A sale of the Viper would allow Chrysler to focus more on its key products and less on what the auto industry calls "halo" cars -- models that are stylish and fast and show enthusiasts that the carmaker has what it takes to make a high-powered vehicle.