Projo Cars Blog

Toyota raising Japan prices on hybrids

10:01 AM Mon, Aug 25, 2008 |
Peter C. T. Elsworth    Email

TOKYO -- Toyota is raising its prices for the Prius and Harrier hybrids in Japan in response to the soaring cost of steel and other raw materials - the first hike here without a model makeover in three decades, according to The Associated Press.
Speculation had been rife that Japan's top automaker would raise some domestic prices soon, and Toyota has acknowledged that as risky because the domestic market is already sluggish.


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