Chrysler Is Loyal to Its Pickup in a Market Cold to Trucks

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September 17, 2008 2:08 pm

By Peter C. T. Elsworth

Gas prices are falling but still high, big vehicles are unpopular, and Chrysler, which is known for big vehicles, is struggling.

So it may seem surprising that it is putting all of its marketing muscle behind a new truck, according to The New York Times.

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Chrysler Is Loyal to Its Pickup in a Market Cold to Trucks