GM opts against Super Bowl ad amid cost cutting
10:30 AM Tue, Sep 23, 2008 | Permalink
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NEW YORK -- General Motors (GM) said Monday it will not air a TV advertisement during the 2009 Super Bowl, as the automaker continues to slash expenses as part of its restructuring plan, according to The Associated Press and published by USA Today GM spokeswoman Kelly Cusinato said that while GM will remain a sponsor of the National Football League and will likely air ads before and after the game, it will not buy ad time during the actual event. 
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