Providence Journal - Subscribe Now & Get Our Latest Offer
1

Cars Blog

GM opts against Super Bowl ad amid cost cutting

Comments  | Recommend
September 23, 2008 10:30 am
By Peter C. T. Elsworth

NEW YORK -- General Motors (GM) said Monday it will not air a TV advertisement during the 2009 Super Bowl, as the automaker continues to slash expenses as part of its restructuring plan, according to The Associated Press and published by USA Today

GM spokeswoman Kelly Cusinato said that while GM will remain a sponsor of the National Football League and will likely air ads before and after the game, it will not buy ad time during the actual event.


Share Your Thoughts
Guidelines: We welcome your thoughts, but for the sake of all readers, please refrain from the use of obscenities, personal attacks or racial slurs. All comments are subject to our terms of service and may be removed. Repeat offenders may lose commenting privileges.
Providence Journal - Subscribe Now & Get Our Latest Offer
MOST COMMENTED