Folks, check out this fascinating New York Times undown of GM's fateful committment to the SUV from around 1990 through last year. And as the articlcle makes clear, the committment was based on massive demand for the profitable vehicles which they could hardly make enough of.

It ran in Saturday's NYT, so if you missed it:

http://www.nytimes.com/2008/10/26/business/26jane.html?_r=1&ref=automobiles&oref=slogin