DETROIT -- You could call them spoiled. Indulged. Pampered. Cosseted.

Generation Y, that group of young 'uns who are just starting to earn enough money to buy new cars, wants it all. They want vehicles full of gadgets. They don't want to haggle on price. They want cars with personality, great styling and cheap prices.

By 2010, Gen Y -- now pre-teens to 27-year-olds -- should account for one in four vehicle sales, according to Deloitte Consulting.

So the automakers are listening, according to USA Today.