Backseat Driver: Automotive News interviews Ernie Boch Jr.
5:14 PM Wed, Jun 10, 2009 | Permalink
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A full page of the June 8 Automotive News is devoted to an interview with Ernie Boch Jr., president of Boch Automotive of Norwood, Mass. He talked about the Chrysler and GM bankruptcies and his take on the future of the auto business. Having interviewed Boch a couple of years back, I can attest that behind his advertising antics is a serious and prescient business mind. Not for nothing is Boch Honda the top Honda dealership and Boch Toyota the No.2 dealership in the nation. Boch was first asked about the GM bankruptcy. "It had to happen," he said. "I was against the bailout money, but I think GM will ultimately will be better for it." "It wasn't about the cars. GM builds great vehicles. It's management that messed things up: their arrogance, the bloated structure. The company was not run correctly." While candidly admitting his sales were down - whose aren't? - he said his market share was growing. And while he has cut back on his staff, he said he has not let any of his sales staff go. Looking to the future of the three domestics, he said" "I think they will come back." "Ford will be king of the domestics," he added. Overall, his five favorite brands? "Toyota, Honda, Ford, Hyundai and Chevy." And the future? "This is just a tough time we're going through. It's not the end. It won't last forever. It will come back." - Peter C. T. Elsworth 
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I TOOK MY 09 HONDA AWD CRV To BOCH HONDA to see what the problem is . the vehicle had only twelve hundred miles on it when it was giving off funny bumping or vibrating noises from under the front suspension, The Service Mgr had a mechanic take it for a test ride with me. he also heard the low bumping sound. we drove it back to Boch . i went in the waiting room while the mechanic trouble shot the problem. after two and a half hours the service Mgr said sorry it took so long . but your car is all set. i ask what they found? he said air pressure was too high in the tires and caused a rough noisy ride. well thats not true because as soon as i took my vehicle on the Road the Suspension noise was still there . nothing was found of fixed. It was a Fluff Off. I plan to take it back again & again till something is done about that noise, tell the truth i'm very disapointed in this 2009 Honda CRV. MY OLD 2003 Honda CRV was a much better vehicle. i never had any trouble with it. Sorry i Traded it in for this 09. People take from me the 09 is noisy. and the ride is poor.Don't Buy one !
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