General Motors to offer money-back guarantee
9:47 AM Fri, Sep 11, 2009 | Permalink
Email
 |
 |
Projo Cars Blog |
|
« Backseat Driver: New world order arising in auto industry |
Main
| GM rescinds white-collar pay cuts made in spring »
General Motors is hoping to jump-start its revival by guaranteeing car buyers that if they don't like their new Chevrolet, GMC, Buick or Cadillac, they have 60 days to bring it back for a full refund, according to The Associated Press. The marketing effort that starts Monday is called "May the Best Car Win" and aims to win back customers leery of GM since it filed for bankruptcy protection earlier this year. The nation's largest automaker needs to improve sales so it can repay billions in government loans and stay in business. New GM Chairman Edward Whitacre Jr. will appear in the initial burst of ads, telling viewers in his folksy, Texas accent that he too had doubts about the company when he joined this summer. Now, he likes the cars he's seen, and consumers should too. If they don't, they can have their money back. Running through Nov. 30, GM will allow buyers of new vehicles to return them, no questions asked, for a full refund within 31 to 60 days. 
|
New comments
New photos
Authors
New posts
Projo blogs
Archives
Leave a comment