Backseat Driver: Bochs score in roster of leading dealers
11:21 AM Thu, Nov 12, 2009 | Permalink
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Automotive News recently published profiles of 50 visionary dealers, many now passed away. It's a testament to how small our corner of the world is that only two New England dealers made the roster, Ernie Boch Sr. and Jr. Norwood, Mass., based Boch's Honda dealership is the biggest in the nation and its Toyota store is No.2. Boch Jr. is quoted as citing his late father's work ethic, technical savvy, good staff and promotional flair as factors behind their success. "My father always said if you closed on Sundays, that was 52 days a year that you couldn't do business," he said. He also cited the company's emphasis on getting good people. "If I'm the sharpest knife in the drawer, we have a problem." And both Bochs are famous for their advertising antics. But as Boch Jr. put it, "I want to be top of mind when somebody wants to buy a car. That's how I was taught. That's all I know." - Peter C.T. Elsworth 
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