TOKYO -- Toyota's president apologized Friday for the massive global recalls over sticking gas pedals as the automaker scrambles to repair a damaged reputation and sliding sales, according to The Associated Press.

But Akio Toyoda, appointed to the top job at Toyota Motor Corp. last June, said the company is still deciding what steps to take to fix brake problems in the popular Prius gas-electric hybrid.

Speaking at a hastily announced news conference that lasted an hour, a stern-looking Toyoda promised to beef up quality control.

"We are facing a crisis," he said, publicly confronting the automaker's safety problems for the first time since a global recall affecting 4.5 million vehicles was announced Jan. 21.

He bowed in customary Japanese-style greeting at the start of the televised news conference at Toyota's Nagoya headquarters but did not bow deeply when offering an apology as some executives, including his predecessor Katsuaki Watanabe, have done when under fire.

Toyoda, 53, said the company is setting up a special committee he would head himself.