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Cars Blog

VW seeks to double U.S. sales by 2012

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February 24, 2010 12:24 pm
By Peter C. T. Elsworth

Volkswagen Group of America (VWoA) is planning on doubling U.S. sales to about 450,000 vehicles by 2012, with the redesigned Jetta and an all-new mid-sized sedan playing a big part in its plans, according to Automotive News.

The world's third largest automaker said the cars will be made at its new plant in Chattanooga, Tenn.

VW has also started to ease lending to customers who do not have the highest credit scores in order to hit the sales targets, the industry newsletter said, citing Kevin Kelly, president of VW Financial Services.

At the same time, VW is not planning to increase the number of its U.S. dealerships from the current 582, according to Stefan Jacoby, CEO of VWoA. But he said dealers will have to add sales and service personnel.

"They'll have to generate more used-car sales and get more experience with used-car sales and improve customer satisfaction," he said at the recent National Automobile Dealers Association convention.

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