BMW ranks first among 100 desired brands in China, above Rolex and Apple as well as Mercedes-Benz and Audi, according to Clear Asia, a Hong Kong-based brand consultancy and reported by Automotive News Europe.

The results came from Clear Asia's survey of 2,500 consumers in China.
"BMW has a very strong and attractive brand personality in China," said Oliver Cartwright, Clear Asia's regional managing director in a statement. "It's seen as sexy and confident, exciting and sophisticated".

The China survey was part of a worldwide study conducted by Clear, Clear Asia's parent company. Globally, BMW was No. 3 behind Apple and Google.