Audi's Super Bowl ad oozes drama

NEW YORK — Audi is betting it can rev up its image with a parody of rivals in a Super Bowl commercial backed by a Hollywood-size production budget, according to USA Today.

The Volkswagen-owned carmaker is looking to crown itself as the new luxury auto brand. Audi's first Big Game ad in 20 years features its new $109,000 R8 speed machine. It uses a send-up of an iconic scene from The Godfather to poke fun, without naming names, at luxury car rivals.

Posted by Peter C. T. Elsworth  at 9:51 AM | Permalink