January 11, 2008
NEW YORK — The NBA announced a marketing partnership with Kia Thursday that will enable the Korean automaker to hitch its name to four on-court performance awards selected by NBA writers and broadcasters: the Most Valuable Player Award; Defensive Player of the Year; Sixth Man Award; and Most Improved Player, according to USA Today.
Posted by Peter C. T. Elsworth
at 11:25 AM | Permalink